People profiling goes beyond traditional people counting or people tracking. With people profiling you are able to profile your visitors and classify them on age & gender. This information can provide many advantages. Target your visitors with personalized messages or offer your visitors tailor-made promotions.
Do I attract the right target group? This is a common & important question a business can ask. With people profiling technology this question will be answered. Better insight in your target group allows you to adapt your personnel and products to the right target group for optimal results and higher profits.